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Strategy
Business development, market entry, international strategy, opportunity identification and turning complex situations into executable plans.
Strategy · Innovation · Culture
Daitona Carter
A Career Across Culture, Strategy & Innovation
Strategist, entrepreneur, technologist and creative professional working at the intersection of business opportunities, technology, entertainment, media and international markets.
The Work
The work has always been about finding the opportunity, understanding the system around it, and figuring out how to make the idea work.
Carter's career spans entertainment, marketing, public relations, business development, education, technology, international markets and entrepreneurship.
Rather than staying inside one discipline, projects have often required moving between strategy, creative direction, technology, research, communications and execution.
Core Practice
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Innovation
Product concepts, technology systems, emerging technologies, research, experimentation and unconventional approaches to difficult problems.
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Culture
Entertainment, music, marketing, public relations, digital communities, multicultural markets and audience development.
Culture & Entertainment
Before the technology, there was culture.
A substantial part of the career was built in music, television, entertainment marketing, publicity and digital media.
Work included executive support, A&R, marketing, publicity, e-commerce, social-media strategy, artist campaigns, market research, event planning and international entertainment initiatives.
Selected Experience
Different industries.
Same instinct.
Entertainment & Music
Executive support, A&R, artist development, marketing, publicity, media relations, campaign development and entertainment market strategy.
Business & Strategy
Business development, market research, opportunity identification, client strategy, international expansion and new-venture development.
Technology
Technology development spanning software, databases, cloud infrastructure, security, emerging technology, wearable concepts and experimental products.
Education
STEM, computer science, mathematics, psychology, government, history and technology instruction, including work with advanced learners.
Innovation
Ideas become systems.
Selected concepts and development work spanning artificial intelligence, AR/VR, wearable technology, security, education, language learning, robotics and digital platforms.
Project ARIA
AR/VR and AI-oriented technology concept · 2016
30-Day Language Learning System
Technology and learning-psychology concept · 2016
AR/VR Gaming System
Interactive technology concept · 2017
Wearable Technology
Wearable and smart-device research and product development
RF Environment Research
Privacy, wireless-environment and security concepts
Educational Technology
Digital learning, STEM and technology-enabled education
Cloud & Software Systems
AWS, databases, communications systems and web applications
Community Technology
Technology designed around access, participation and social impact
Selected Work
From idea to execution.
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Global Strategy
Market research, international opportunities, business development and cross-border projects.
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Digital Strategy
Digital marketing, social media, SEO, online communities and audience development.
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Publicity & PR
Media relations, publicity campaigns, outreach, press strategy and communications.
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Promotion & Events
Event planning, promotional campaigns, community activation and audience experiences.
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A&R
Music-industry research, artist development, marketing and entertainment projects.
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Multicultural Research
Audience research, multicultural strategy and international market development.
Archive
The work has a history.
Selected historical material, project documentation and professional records are maintained as an archive.
Contact
Have an interesting problem?
For strategy, innovation, technology, entertainment, international business or creative collaboration inquiries, get in touch.
Contact