Daitona Carter

Daitona effectively blends web analytics, conversion strategies and direct marketing methodologies understanding with online public relations and social media know-how. Your chances of success exponentially increase as these kinds of activities are coordinated under a single point of management and measurement. The most common service modules within our search visibility programs include:

• Keyword Analysis

Keyword analysis is the process of research and selection of the most ‘searched for’ targeted and high-yield keyword phrases that lead visitors to your site.

• Search Engine Optimization (SEO)

Fundamental techniques and tools used in conjunction with keyword research to attain high natural search results on major search engines such as Google, Yahoo! and MSN (Bing).

• Google AdWords & Yahoo! Pay-Per-Click Advertising

Immediate lead generation with guaranteed, first-page placement of ads for any given approved search term or keyword phrase. Fastest way to split test and measure ROI. We split test a variety of components, including ad copy, landing pages, calls to action, capitalization and display URL structure.

• Local Search

Master business profile creation and submission to key local search directories, including Google maps account creation, editing and validation.

• Affiliate Marketing

Leveraging CPA, referral and/or “pay for performance” methodologies to increase leads and sales.
Optimized Press Releases

Press or “search” releases formatted with search-friendly keywords, and distributed through syndication channels for guaranteed placement on Google and Yahoo! News.