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Ah, Twitter — the only place where pro sports, pot smoking, boy bands and nipples can co-mingle without messy side effects like jail.

Soccer, a trend that rarely leaves the top Twitter topics, came in at number one this week, after a player from Madrid dropped his team’s tournament trophy from the bus during a victory parade. Butter fingers like that are a clear indication this guy chose the right profession.

Everybody’s favorite psychoactive drug-themed holiday “4/20″ came in at number two, as people from around the world tweeted about their “friend” who was planning to “celebrate” the occasion, I assume with brunch and gifts.

And if you were suffering from “Obsessive Jonas Disorder” this week, you weren’t alone. Thousands of fans tweeted their symptoms, sending the boy band to number three on this week’s chart.

To see the full list, check out the chart below. Because this is a topical list, hashtag memes and games have been omitted from the chart. The aggregate is based on Twitter’s own trending algorithm, and does not necessarily reflect raw tweet volume.

You can check past Twitter trends in our Top Twitter Topics section.

Top Twitter Trends This Week: 4/15 – 4/21 

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Data aggregate courtesy of What the Trend.

Image courtesy of iStockphoto, 123render

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#mashable

There’s still an entire year and seven months until the U.S. presidential election on November 6, 2012, but social media has already played a huge role in the burgeoning race.

Before this week, Mitt Romney had already announced his bid on YouTube and Tim Pawlenty had already joined the race through his Facebook page. President Obama also kicked off his reelection campaign with a number of digital initiatives.

Below, we’ve picked out some of the top announcements and news from the past week or so to keep you in the know, something we’ll be doing weekly on Mashable.

President Obama Visits Facebook

Barack Obama stopped by Facebook HQ for a town hall meeting with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg. They asked questions about the economy, funding innovation and the future of technology and fielded questions from the live audience in attendance and over the web.

Facebook Lobbying Keeps Growing

Facebook has been ramping up its lobbying on tech-related issues, Politico reported. Facebook spent $230,000 in the first quarter of 2011, according to its lobbying disclosure. It’s also brought on lobbyists like Cathie Martin and an outside lobbying firm.

“Silent” Speech Goes Viral

Rep. Joe Crowley delivered a “speech” on the House floor without saying a single word. The clip started to pick up steam and eventually went viral. It now has more than 250,000 views in a litle more than a week.

Lieutenant Governor of California Writes Book on Social Media

Gavin Newsom, the lieutenant governor and former mayor of San Francisco, signed a deal with Penguin Books to write about “the intersection of social media and government,” reported the SFist.com. Newsom originally broke the news on his Twitter account. The book, which remains untitled for now, is slated for a 2013 release.

Obama Uses Facebook To Help Fund Campaign

Obama’s MyBo — a personalized version of the Obama for America site — recently integrated with Facebook to make it easier to target individual communities and spur the grassroots micro-donations that helped him win the presidential election in 2008, reported Internet Revolution. The Facebook integration allows direct interaction between users with the campaign as a way to target communities with micro-segmented appeals and one-click donations from within Facebook.

What do you make of social media’s role in modern politics? What U.S.-based social media stories made you take notice? Let us know in the comments below.

Image courtesy of iStockphoto, Pgiam

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Nonetheless, the same thing can be said for search and online marketing. The process has become so easy, that its not funny. Yet, there are still many marketers who down right suck at it.

There are four major steps that any internet savvy person can implement. Sure, there are tricks to the trade but let’s stick to the basics. After all, what’s the point of using a calculator if the teacher may ask you to show your work?

STEP ONE : Social Media Profile Creation and Finding Targeted Communities

WHO: Identify the top five social media accounts you need to establish.

WHAT: Use third party tools to find social platforms on which your target markets are active.

WHEN/HOW: Pinpoint the best practices for networking with your profiles. Do so by creating profiles on Digg.com and other platforms on which you would like to network, with an avatar, bio, and links to your site and other social profiles.

WHY: Start participating in the community with its main features: digging, tweeting, and commenting.

Go ahead, get started. I have all the time in the universal. After all, time is relative. Let me know when you are ready for Step Two: Profile Building.

Step 1: Set up a domain mirror

If your site lives at www.myawesomeblog.com, you’re going to want to set up a subdomain at mobile.myawesomeblog.com. You must set up your subdomain as a “mirror” of your main site, meaning the subdomain is really just pointing to your existing site.

Step 2: Create global_prepend file

Create a file called  "global_prepend.php" and save it at the root of your server:

This code uses a PHP function called ob_start() to read in your entire HTML source, run some rules on it, and then send the output to users’ web browsers… all in real time. The first "if" statement simply checks to see if the user is coming from our special “mobile” URL, and if so, runs seven replace statements on the code. Here’s what each line does:

1. Changes all URLs to “mobile”-ized URLs.
2. Strips all linefeeds, carriage returns, and tabs.
3. Trims multiple spaces down to one (HTML doesn’t recognize more than one space in a row).
4. Changes any anchored images with alt text to plain text anchors.
5. Strips all stylesheets, images, inline styles, scripts, and comments (including RDF).
6. Tells search engine robots not to index or crawl the mobile version of the site so as to not create duplicate listings.

Step 3: Create global_append file

Now you have to  create a tiny PHP file which will automatically get added to the end of every file on our site. This is the code that actually outputs the page to the browser.

Name the file "global_append.php" and save it at the root of your server:

Step 4: Enable prepends and appends using .htaccess

If you don’t already have an .htaccess file at the root of your server, open up a new text file and add these lines to it:

php_value auto_prepend_file /localfilepath/global_prepend.php
php_value auto_append_file /localfilepath/global_append.php

Then save it to the root of your server with the filename ".htaccess". If you already have an .htaccess file, just add the above lines to it.

If you work as a freelancer difficult clients are as common as stars in a cloudless night. Okay, you shouldn’t take my poetic analogy too literally, but still once in a while you end up working for a client who you wish didn’t exist in the scheme of the universe.

But the sad reality is that there are all sorts of clients for whom you have to work because they are an integral part of your work and if you started avoiding clients just because they are “bad clients” or “difficult clients” then soon you would end up having no clients at all.

The definition of difficult clients may vary from client to client, on a case by case basis. But just for the sake of this blog post let us try to define a difficult client using the following characteristics:

1. He or she keeps changing the specs of the project
2. He or she trusts you grudgingly
3. He or she nags you with tens of e-mails even when there is no need to send them
4. He or she asks for updates every day even when you have specifically told him or her that you would update every four to five days
5. He or she constantly complains that you are overcharging and he or she should have hired someone else
6. He or she constantly points out that you could have done better
7. He or she keeps reminding you that he or she is looking for another service provider in case you’re not doing the job to his or her satisfaction
8. He or she is too busy to provide you with the right information even though his or her intentions are not malicious
9. He or she wants to control every aspect of the project even if you are the expert
10. You can add here a few of your own definitions of a difficult client.

So how do you handle such clients?

Diligently Document Every Interaction Between You And Your Client

Make it a point that you have everything in writing although when you work on the Internet such kind of paperwork is not feasible especially when the projects are very small and involve just a few days’ work. Still, save all the e-mails from the client and if you have chat sessions with him or her save them too. Most of the chat software and VoIP software let you save your sessions.

Make sure that as you progress, your client knows everything and agrees to everything and also make sure that you too agree to everything. This way whenever your client says something contradictory you can immediately present to him or her what he or she had agreed to in the past.

Develop A Protocol And Then Follow It Strictly With Every Client

Develop a service protocol and display it prominently on your website. If you have a standard protocol and if you apply it to all of your clients it will become a part and parcel of the way you provide your service and your particular clients won’t think that you are being strict specifically with them. Let your clients know that you follow a certain procedure and you don’t waver from that procedure. This way there will be a less chance of miscommunication or misunderstanding. This will also keep the troublesome clients from contacting you.

Develop Yourself As An Authority Figure

Some clients bully you just because you are not a known name in your field. If they know that you are an authority in your field they will run the risk of getting laughed at by finding fault in your work needlessly. Of course this is a general suggestion as I think even if you don’t want to use this as deterrence your image as an authority can tremendously improve your freelancing prospects.

Make it clear in the beginning how much you are going to charge for individual components of the project and how the cost may vary with the changes in the project.

This too can save you lots of future trouble. If you can define the cost of individual tasks your client will think twice before randomly coming up with new changes or unreasonable changes. This will also force him or her to define the specs of the project as clearly as possible and lucidly communicate to you what is wanted and what is not wanted; you can assist him or her by preparing a comprehensive quotations methodology. It is a one-time hard work but it will save you lots of heartburn and time when you come across difficult or capricious clients.

Learn When To Refuse A Project

I know this can be very difficult for a freelancer because we all eagerly wait for new projects because they bring in more money. Rejecting a project is a very difficult thing to do but it is a wise thing to do if you don’t want to end up spending money and time instead of earning.

Never be desperate enough to accept all sorts of projects and then get yourself trapped in an inescapable web of unsavory circumstances; always try to remain in a commanding position because this gives you the much needed bargaining power.
Have a margin to fire client and know how to do the damage control.

Sometimes it makes sense to fire a client if he or she is too acrimonious to handle. This may mean returning the advance the client has already paid you and this further means always having enough spare money with you. This also brings us to the overwhelming importance of having a blog as many companies and people use blogs as great PR tools. Lest the fired client tries to damage your goodwill write on your blog what drove you to firing your client and explain the reason as clearly as possible and hide nothing (just make sure you have the right to do that).

You may think that this will scare away your future clients but why should a right-thinking person feel threatened by your frankness and sense of fairness? Since most probably your readers will respond to your blog post in your comment section this will generate lots of buzz and gain sympathy for you. Here by “sympathy” I don’t mean using manipulation but clearing the air and putting forward your point of view. Of course if the client publishes his or her own blog then he or she may use it to put forward his or her point of view, but then this is the power of the Internet .

In the end I would like to add that listen to your client carefully; not all intrusive clients are troublemakers. Some can really help you perform better by giving constructive input. You may not like the tone of their communication; that’s because not everybody is a polished communicator. Learn to discern the difference.

Amrit

Posted November 13, 2007

Original Article

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According to research from marketing management firm Unica, the proportion of marketers integrating their social campaigns with other channels varies widely depending on the tactic. While a majority of voting features, product reviews, user-generated content and RSS feeds are integrated with other campaigns, that is not true of efforts on social networking sites, blogs or microblogs.

Unica said in its report that the main ways marketers are integrating their social campaigns are in regard to timing, creative themes and branding.

In November 2009, MarketingSherpa surveyed US marketers about their stage in the social media life cycle; a plurality were still in the transition phase. But a substantial percentage had progressed to using social media strategically in their research, objectives and actions. That entailed having a formal process that was routinely performed for social campaigns.

Marketers often neglect an integrated strategy because of the perception that social media is easy and cheap to do. But much of the real cost of social campaigns is in the people-hours spent fostering and maintaining social conversations.

According to data from eROI and eMarketing & Commerce (eM+C), US marketers spent 13% of their online marketing time on social media in 2009, the second-largest share of any tactic.

Article from: eMarketer

2. Don’t Bully (or harass) -If people love you, they will be more than happy to  share your message or talk about your brand.