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	<title>Daitona Carter</title>
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		<description><![CDATA[Facebook offers huge incentives to bolster dwell time and revenue Facebook is offering advertisers CPC rates discounted by as much as 45% to book campaigns that encourage users to remain within the social network, according to research from TBG Digital.   Channel 4 launches latest Skins series with social media push Channel 4 has launched a social media campaign ahead [...]]]></description>
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		<description><![CDATA[Channel 4 Education launches online drama using The Sims as the studio Channel 4 Education has created an online drama called SuperMe, which features virtual characters played out using the Electronic Arts (EA) computer game The Sims 3. Facebook IPO imminent Facebook could file for an initial public offering as early as this week, valuing the social network at up [...]]]></description>
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		<description><![CDATA[Twitter embroiled in censorship row Twitter is now able to censor posts on a country-by-country basis, instead of blocking them across the entire network, stirring concerns over freedom of speech with dissenting users of the service planning a one-day boycott. Security fears lead O2 to exceed tweet limit O2 exceeded the daily amount of tweets allowed by Twitter earlier this [...]]]></description>
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		<description><![CDATA[Facebook urges clearer understanding of social commerce Facebook is investing further in its outreach programme to retailers to bring clarity to the term “social commerce” and promote social integration on their websites.  ]]></description>
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		<description><![CDATA[McDonald’s admits Twitter campaign failure McDonald’s has admitted a social media campaign went awry after pulling activity that was ambushed by detractors leaving negative comments. Google to consolidate privacy data to bolster ad targeting Google is adopting a unified privacy policy across its accounts, including Google+ and YouTube, in a bid to boost ad targeting and further personalise search results. [...]]]></description>
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		<description><![CDATA[Brands and agencies greet Google personalised search service with caution Brands and agencies have reacted with caution to Google’s clash today with Twitter and Facebook over ownership of personalised search. Twitter continues acquisition spree Twitter has made its second acquisition in under a week with the purchase of anti-malware firm Dasient.]]></description>
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		<description><![CDATA[British Airways joins Google+ British Airways has become the latest brand to launch a profile on social network Google+. Q&#38;A: Emma Lloyd, director of emerging products, Sky Sky has taken a 10% stake in social TV start-up Zeebox with the view to integrating the app across its entire mobile portfolio. Sky’s director of emerging products Emma Lloyd spoke to new [...]]]></description>
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		<description><![CDATA[Google results fall short as advertising rates drop Google’s financial results fell short of Wall Street expectations in the fourth quarter of 2011 as declining search advertising rates hit revenue growth. Channel 4 commissions second series of The Bank Job Channel 4 has commissioned a second series of producer Endemol’s multiplatform gameshow The Bank Job following the success of the [...]]]></description>
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		<description><![CDATA[Q&#38;A: Paul LaFontaine, CEO, Sulake/Habbo Hotel Social gaming and online community Habbo Hotel has launched Niko, a mobile gaming app for iOS devices. Paul LaFontaine, CEO of Habbo Hotel’s parent company Sulake, spoke to new media age about how the company will monetise the apps while keeping advertisers happy. Multichannel retailers prioritise mobile over social commerce   Leading UK retailers [...]]]></description>
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		<description><![CDATA[Facebook recruits Channel 4’s Ed Couchman Facebook has recruited Channel 4’s commercial controller Ed Couchman as UK sales manager.]]></description>
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