Daitona Carter is a pioneering polymath with a talent for PR and marketing ideas, brand building and sales strategy. With more than 10 years in the mass communications marketplace, and studies at some of the world’s top schools such as Harvard, Tuck, and Northeastern University, she has gained a wealth of experience in strategic action planning and galvanizing communication.
Still under 30, Daitona has already created and implemented marketing and public relations campaigns for Burger King, Rihanna, Armand De Brignac, the Metropolitan Museum of Art, and City of New York, numerous recording artists, Atlantic Records, Warner Music Group, and others. She has generated positive, high-impact publicity in the leading global publications and TV outlets, including USA TODAY, New York Post, Ryan Seacrest, Ace Showbiz News, Univision, and many metropolitan dailies, trade magazines, blogs and radio shows all with one “click.”
Daitona’s solid understanding of the Social Media Universe ( Youtube, StumbleUpon, twitter, Foursquare, Delicious, blogs, etc.) allows her to work with each client and account team to develop social media strategies that engage consumers during and after campaign launch.
HIGHLIGHTED SKILLS
Digital & Social Media Strategy Development
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media optimization
- Website planning & implementation
- Marketing management & planning
- Public relations planning & implementation
- Online and traditional media planning and buying
- CRM E-newsletter campaigns
- Blog development/management
- Social CRM
- Social business
- Web analytics
Web Development
- HTML/HTML5/XHTML+ hand-coding
- CSS2/CS3
- JavaScript
- PHP / MySQL (Cake and Symfony)
- AJAX
- CMS- Expressionengine
- Web 2.0 technologies from other Drupal, WordPress, Joomla, Coppermine, WordPress, phpbb2, osCommerce, SMF Forum Mambo Gallery2, Moodle, 4images, phpBB3, phpfusion, Open Ads, MovableType, database schema design, creation and management
This young entrepreneur has set out to conqueror the Web 2.0 generation. Daitona has successfully created and launched several consulting and online business ventures using social media.
